TYPE TIPS
USING DISPLAY FONTS
(for the Uniniated)

-- When selecting type for your poster design, part of the fun is getting to use display fonts and exploring the infinite variety that are available.
-- Most computers come with a basic font set -- including some of the over-used typefaces below:

-- While these fonts have obvious personality -- and may be tempting to use -- we recommend selecting fonts that are less gimmicky and more assertive and attention-grabbing (by weight and letter design).
-- Of course novelty fonts have their place -- particularly if your poster is promoting something retro or a specific theme. Otherwise, it's best to use classic block lettering and fonts designed for posters and display.

Here are some examples; but there are literally thousands of others:

FONT SIZES
-- Headlines are usually set at the maximum point size that will allow the line to fit on the poster sheet from margin to margin (left to right). In posters, bigger is always better, since posters are mostly viewed from a distance. You can always use a condensed font if you have longer lines of text.
-- Fluctuating the size of sub-headings will help set each line apart; and allow the viewer to grasp multiple ideas (or line items) at a single glance.
-- Many display font characters have details that present legibility problems at smaller sizes; therefore, don't feel you have to use the same headline font for your explanatory text. It is best to complement display fonts -- especially the novelty ones -- with a simple serif or sans serif for text and key information such as date, time, place, directions or instructions.
-- Use scripts sparingly -- for special emphasis only. Set scripts at a minimum of 24 point, as most are hard to read at smaller sizes. Also, one line of script is usually best; and never, ever use them in all caps -- to be blunt, it looks horrible and is impossible to read.
-- Below are some examples of words found in font menus to describe various weights and styles. You'll find these ammended to font names (for example: Gill Sans ULTRA).
-- We've also included several examples of color combinations. As a general rule, keep in mind that contrast is the most important thing in choosing ink colors as well as the weights and styles of fonts.

Here are some examples of posters that utilize the tips referred to above.

You get the idea...


< Return | 199 Posters .com