-- With newspaper circulations down, more and more cable and satellite TV channels up, and MP3 players cutting into radio listening; the cost of reaching a customer (CPM) has sky-rocketed. And, when you factor in target marketing -- just reaching those who actually might buy your product, or who actually have a need for your services -- the cost per customer is astronomical. And in local markets it's the worst.
-- So how does a small or medium size business promote themselves on a nominal ad budget? One solution is with posters.
-- For less than the cost of a quarter page print ad, you can print 500 color posters. Just roll them up, put a rubber band around them, and have your sales staff give them out.
-- Everyone likes a good poster or calendar; and if you choose the right content, and design it well, it will be placed prominently on customers' walls and/or work-spaces -- reminding them each day about your company.
-- Of course getting the content and design right is crucial to getting posted. The ideal poster will contain a phrase, copy and/or imagery that is not only aesthetically pleasing, but that also ties into your business somehow. Basically, the medium is the message when it comes to posters.

-- Here are a couple of classic examples...

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-- Two time-proven poster success stories are scenic photography and sex-appeal. Both promote the company and product in a manner that is acceptable -- and if done just right -- even 'suitable for framing.'

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-- Other highly successful design elements include educational, humor, use of color and graphics, distinctive typography, product close-ups, sports activities, calendars, maps, diagrams and even enlargements of good ads or magazine covers.

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-- Browse around our website for more examples and marketing ideas.